ITP’s FreezyPeel Wins Prestigious WorldStar 2025 Award for Innovative Frozen Food Packaging
20 January 2025 FreezyPeel, the groundbreaking peelable film for frozen food packaging developed by ITP, has been honored with the prestigious WorldStar 2025 Award. The announcement, made by the World Packaging Organisation (WPO) on January 9, celebrated the best in packaging excellence from around the world. FreezyPeel stood out among competitors from 40 countries for its transformative impact on the industry.
Revolutionizing Frozen Food Packaging
FreezyPeel redefines convenience and sustainability in frozen food packaging. Designed to provide effortless scissor-free opening, the film allows users to simply pull two flaps to access the contents, eliminating the need for pre-cuts, zippers, or complex mechanisms. This feature sets a new standard in accessibility and user-friendliness.
A Sustainable Innovation
FreezyPeel is crafted as a coextruded monomaterial film made entirely of polyethylene, making it fully recyclable. This aligns with ITP’s commitment to sustainability and environmental stewardship while ensuring optimal performance in food preservation.
Unmatched Technology and Aesthetics
Leveraging ITP’s 50 years of expertise in flexible extruded blown films, FreezyPeel’s unique formulation offers superior resistance to low temperatures (-20°C) while maintaining high surface gloss, enhancing the visual appeal of printed designs.
Global Recognition for Excellence
Winning the WorldStar 2025 Award underscores FreezyPeel’s status as a transformative packaging solution. This achievement follows its earlier recognition as the Best Packaging 2024 by the Istituto Italiano Imballaggio, further validating its impact on the food packaging sector.
About the WorldStar Awards
The WorldStar Awards represent the pinnacle of achievement in the packaging industry, with only winners of recognized national or regional competitions eligible to compete. This year’s competition saw 550 entries, reflecting advancements in innovation, sustainability, and consumer-centric design. The awards celebrate excellence across categories and highlight the global industry’s ability to address modern challenges.
Awards Ceremony Details
The prestigious WorldStar Awards Ceremony will take place on May 30, 2025, during IPACK-IMA in Milan, Italy (May 27–30). The ITP team will attend the ceremony and will be delighted to showcase the award-winning product to the attendees.
