Assolombarda Awards 2025: ITP to receive the Design award for FreezyPeel
18 March 2025 A new acknowledgement for ITP (Industria Termoplastica Pavese Spa), leading manufacturer of polyolefin films: the prestigious Assolombarda Award 2025 for the sustainable design of its innovative FreezyPeel packaging.
A prestigious recognition
The awards ceremony was held March 13 at the “Giorgio Gaber” Opera House in Milan, where innovative SMEs and large companies were celebrated for their contribution to innovation and growth in the area. This award confirms ITP’s leadership in sustainable and functional packaging.
A success that adds to a growing palmarès
The Assolombarda Awards accolade follows other major awards for FreezyPeel. In 2024, the product received the Best Packaging Award for accessibility, while in 2025 it also won the WorldStar Award, given by the World Packaging Organization (WPO). The official WorldStar award ceremony will be held on May 30, 2025, during the Ipack-Ima exhibition in Milan.
FreezyPeel: accessible innovation
FreezyPeel was developed to revolutionize the frozen food packaging industry by combining convenience and sustainability. The intuitive design allows consumers to open the package with a simple gesture, without the need for scissors, thus improving accessibility and user experience. The easy opening works by pulling the flaps in opposite directions, a concept similar to snack packs.
Sustainability and high performance
Made entirely of polyethylene, FreezyPeel is a 100% recyclable monomaterial. Designed to withstand temperatures as low as -20°C, it maintains food preservation properties while providing surface gloss, puncture resistance and optimal rigidity. This combination of features makes it an innovative and safe packaging solution for the food industry.
Design between Aesthetics, Functionality and Sustainability
The Assolombarda Awards evaluate design solutions based on four key criteria:
- aesthetics
- originality
- functionality
- eco-sustainability
FreezyPeel stands out for its visually pleasing appearance, enhancing the surface gloss and print quality. The innovative scissorless opening system demonstrates high originality, offering a practical and intuitive solution. Functionality is ensured by resistance to low temperatures and ease of use, while sustainability is ensured by the use of 100% recyclable monomaterial.
ITP’s commitment to a sustainable future
ITP continues to invest in innovation and sustainability, aiming to develop packaging solutions that meet the needs of consumers and the environment. With long experience in the industry and advanced technological know-how, the company is confirmed as one of the leading players in the packaging revolution.
